Building Institutional Capacity to Support Real Estate Financing in Egypt
The Egypt Financial Services (EFS), a USAID-funded project provided technical services to the Government of Egypt to strategize implement and raise capacities of different governmental institutions. The aim was to manage the process of real estate finance in Egypt and activate the operation of the Mortgage Law.
The challenge of the project centred on the number and complexity of involved stakeholders across different capacities. Institutions involved were various ministries, the Capital Market Authority, the banking sector and numerous private sector firms, who needed to integrate in order to manage real estate financing in Egypt. Policy-makers needed a comprehensive and responsive framework for strategic decision-making. Awareness about mortgage real estate finance amongst the Egyptian public was lacking. CID Consulting was leading the public awareness and outreach challenge of the project
The CID Response:
The CID Consulting team worked with partners to conduct Consumer Behavior Research and Stakeholder analysis of main players in the Mortgage Finance sector. Public Awareness strategy was prepared in cooperation with the mortgage finance authority. A Stakeholders communication program was implemented as well as consumer awareness initiatives.
Efficient and standard operations among stakeholders improved with integrated outreach and communication program in place, as well as continued capacity building activities to manage the entire process of raising awareness of real estate finance. Content development in relation to mortgage finance, has occurred with different communication and outreach tools. Public service ad campaigns were also developed as a long term intervention activity, and post program measures show an increase in the level of awareness about mortgage finance in Egypt.